MARKETING & LOGO DESIGN
As Creative Director tasked with finding a local small business in need of free marketing/advertising, I instantly gravitated toward The Midnight Bar of downtown Gainesville. The fun, friendly, local, board game loving, trivia night hosting, hole-in-the-wall bar with a handwritten logo was ecstatic to receive our assistance. We built their new logo with a clean and classic design. We updated signage, menus and social media accounts, and also provided them with some fun event ideas to further implement our methods once our services were no longer available. The free beer in return for our hard work was definitely appreciated!
REBRANDING
University of Florida's Harn Museum requested a new theme to increase awareness for their weekly Museum Nights Event. My suggestions included student themed nights, giveaways and live entertainment that gave each night something more to offer.
BRANDING & LOGO DESIGN
Florida Fresh Live Herbs Inc. came to me with only a sketch. After some brainstorming sessions with the owner, we finalized a straight-forward and classic design that worked with their merchandising/manufacturing budget and highlighted their love for local gardening.
NON-PROFIT CAMPAIGN
Our team jumped to action for Gainesville's Bread of the Mighty Food Bank when they first filled us in on the staggering degree of starvation in America. The campaign we constructed for them highlighted local fundraising opportunities, guerrilla marketing, and volunteer internship programs to maintain and increase awareness.
BRANDING & LOGO DESIGN
The owner of Moccasin Rum was without a logo just days before bottling. Even with how quick the turn around needed to be, the owner was pleased to see we were able to give him the clean minimal design and tagline requested for his new line of liquor.
ART DIRECTION @ UF AdDASH COMPETITION
This non-profit primate sanctuary came to UF to increase awareness for their endangered furry friends. My team and I suggested moving their company into the 21st century with well orchestrated social media accounts and events to promote via SMM. This was all designed within a 24-hour competition deadline. The images on the left illustrate the various promotional items created for their call-to-action campaign.
