CalAtlantic Homes

FULL-SERVICE DIGITAL & PRINT MEDIA
CalAtlantic Homes, the conglomerate of Ryland Homes and Standard Pacific, is one of the top homebuilders in the nation. With a fresh face and name, the merged companies were eager to launch their new CalAtlantic Homes brand. The client wanted to specifically showcase a high attention to detail and a modernized, family-friendly design. I worked closely with my Creative Director to develop a wide range of marketing materials that increased awareness for the trusted companies new brand. We seasonally updated standard guidelines that were clean and cohesive to distribute within the multiple creative divisions of the national company. This ensured every last detail was reviewed, approved, and ready for it’s medium. You can take a look at the full campaign in the video or feel free to check out the website presentation in the link below… Want to know more about what I did with the company? Just keep scrolling.

ART DIRECTION & MOTION GRAPHICS
My chance to shine was when the dust would settle and I was given creative freedom to work on motion graphics for CalAtlantic Homes upcoming events. Before my motion graphics, CalAtlantic Homes would only post still images or slideshows. By adding a new element to their SMM I helped increase view counts from 100 to 20,000 in just a few posts. This strengthened the company's desire to create interactive experiences that would gain the attention of a wider market.